News – February 28, 2024

Garden City Equity Announces Investment in WeBuild, a Manufacturer of Custom Store Elements for National Restaurant and Retail Franchise Brands

Garden City Equity Announces Investment in WeBuild, a Manufacturer of Custom Store Elements for National Restaurant and Retail Franchise Brands

ATLANTA--(BUSINESS WIRE)--Garden City Equity, a people-first holding company that invests in exceptional founder and family-owned businesses, is pleased to announce its investment in WeBuild. WeBuild is a manufacturer of custom store elements and provider of turn-key program management services for national restaurant and retail franchise brands.

Jeff Fenster founded WeBuild in 2017 to support the rapid new unit growth of his healthy food chain brand, Everbowl. After successfully standing up over 50 Everbowl locations, Fenster saw the opportunity to provide other franchise brands with the same turn-key services – including custom fabrication, logistics, installation, general construction, and inventory management.

WeBuild marks Garden City Equity’s seventh investment since 2020. Other notable investors in WeBuild include Drew Brees - athlete and co-owner of Walk-On’s, Smalls Sliders, and Stretch Zone; and Perry Rogers - co-owner of Big Chicken.

“Emerging restaurant and retail brands are looking for creative ways to offset the increasing costs and complexity of new unit development. There is immense value in having a partner who has experience avoiding overruns and delays who can support each phase of multi-site brand rollouts – all while having a more streamlined development process,” said Fenster.

“We are very excited to welcome WeBuild to the Garden City family of companies,” said Michael Arrieta, Garden City Equity Founder & CEO. Garden City Equity recently invested in Wathco, a national leader in providing remodel, conversion, and expansion project services to multi-site restaurant, retail, and hospitality brands with nationwide footprints. Arrieta added, “This investment is extremely strategic for us as we can now further help our national restaurant clients simplify their entire development process - WeBuild provides custom store elements and Wathco provides the installation and project management services.”

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